USA boss Juergen Klinsmann suggests the equal record winning streak of the team shows that the soccer landscape in the States is changing.
The US have saluted in their past seven matches - which has included two friendlies, three World Cup qualifiers, and their opening two CONCACAF Gold Cup fixtures - with two different squads.
Prior to tonight's meeting with Costa Rica, Klinsmann says that the winning run comes down to the attitude and mindset of players and coaches in America changing for the good.
"It tells us that the mentality in our National Team environments starts to change. We want to win every game, no matter if it's now a Gold Cup game or a friendly game, we are out there to win," said the former Germany striker.
"Even against big nations, we want to give it a shot. We understand that if you play Brazil or Spain, those are the best in the world.
"We develop that attitude that every day is serious, it's about work, it's about business. Like in every other work, people that go to the offices and work 8-10 hours a day, they have to be spot on.
"We have to learn in our environment that you can't switch off in a game against Belize on a free kick or against Cuba on a counter break that they scored the first goal on. You have to be alert, you have to be awake. We can't get to relaxed, too confident, too easy on things. That winning streak now has shown that change of culture. We want to beat Costa Rica."