Wigan Athletic chairman Dave Whelan says staying in the Premier League is the priority.
The Latics are at Wembley this weekend for their FA Cup semifinal with Millwall.
But with the Premier League set to receive a financial boost thanks to the new £3billion television deal for next season, Whelan knows remaining in the top flight is crucial.
"Staying up is more important than winning the semi-final," Whelan told the Evening Standard. "No question about that. I have promised the players a holiday in Barbados not for winning the FA Cup but for staying up."