Wigan Athletic are demanding big money for striker Hugo Rodallega.
Wigan chairman Dave Whelan has put a £15million price tag on Arsenal and Aston Villa target Rodallega.
Though Wigan have had no firm offers yet, Whelan said: "I would say £15million for Rodallega isn't outrageous.
"He is a player we do not want to sell and I would love it if he started next season with us, but equally sometimes we have to sell a player like this, we have no choice."