Wigan Athletic chairman Dave Whelan has invited controversy commenting on racism in football.
The Latics' chief believes that those who do complain about on-field insults are "a little bit out of order".
Whelan told radio station LBC 97.3: "If a white man insults a black man, that's big, big news. If, if, a black man insults a white man, that's nothing, and it's expected.
"So I just think we should forget colour, and, you know, it doesn't bother anybody, I'm sure, colour and.... sometimes a footballer... erm, when they're playing at such a level... you know the stress is there.
"And if, if, they call somebody white, if they call somebody black, you've just got to get on with it.
Whelan added: "You know I think the players who come and complain sometimes, they're a little bit out of order.
"The game is a game, the game is a football game, whether you're white, black, pink, red, it doesn't matter. We're all, we're all equal, and we all play football, and we should get on with it."