He insists he has no regrets about turning down a summer offer to join Aston Villa and rejects the notion that nice guys can't be winners.
"You do not last in management if you are not demanding," he said. "But I don't manage by punishing people or a blame culture. I manage by aspiration.
"I was loyal to Wigan in the summer and I'll give my life for this club. All of us are here to carry on the dream. The results will come, I have no doubt."