Bulgarian football fans have been celebrating Dimitar Berbatov's hat-trick for Manchester United in their victory over Liverpool.
The intensely, private and humble striker is more likely to be checking that his foundation to help orphans and disadvantaged kids is still on track than reliving any heroics of his own.
Berbatov has not forgotten his tough upbringing in a communist country. He said: "I am not the sort of person who courts attention or talks much in or outside the dressing room.
"But when it comes to my foundation I want to talk because it is a very special thing.
"The foundation is in my own name and we try to support talented kids who want to do something with their lives, whether it's acting or football.
"My organisation also helps kids without any parents in orphanages. It is very important to me and the more people who can help it the better. I do it because I want to help these kids and give something back.
"If I can show kids the way and support them to do the same it would be great."
As part of his foundation Berbatov gives money to five children's homes.
His generosity is not a new thing, either, for even when he was starting out as a player he saved a sick Bulgarian girl by paying for her liver transplant operation in 2001.
It is this side of him as much as anything why people in Bulgaria will have been celebrating his heroics against Liverpool.
