Chelsea have signed a sponsorship deal with Bacardi-owned whisky brand William Lawson's, reports www.sportspromedia.com/. William Lawson's, which bills itself as the fastest-growing Scotch whisky brand in the world, will be the club's official whisky partner for the next two years.
The William Lawson's logo will appear on co-branded products and the company will be entitled to run competitions to win match tickets and merchandise.
"We're delighted to be teaming up with Chelsea Football Club, a club known for its success and winning mentality," said Bacardi Global Brands president Andy Gibson.
