Westfield and Football Federation Australia (FFA) have joined forces for the naming rights of the FFA Cup.
The newly-formed competition will be known as the Westfield FFA Cup for the next three years following an announcement made by FFA chief David Gallop today.
"It gives me great pleasure to announce that one of Australia's iconic businesses, Westfield, will be the inaugural Naming Rights Partner of the FFA Cup," said Gallop.
"FFA has enjoyed a long and mutually beneficial relationship with Westfield since 2008, and we are delighted that the partnership has been renewed for a further 3 years. Westfield will continue as the naming rights partner of the Westfield Matildas, the naming rights partner Westfield W-League, a partner of the Socceroos and Hyundai A-League, and of course now the relationship has expanded to include Westfield as the Major Partner of the FFA Cup.
"In addition, we welcome Fox Sports, Harvey Norman and NAB as foundation partners of the Westfield FFA Cup.
"With the corporate support of our partners, we can finally realise our dream of having a truly national football competition that connects the grass roots to the semi-professional tier and through to the elite level of the Hyundai A-League.
"Since unveiling the Cup in February, there has been a genuine buzz amongst the Australian football community and today's partnership announcements provide another historic moment in the genesis of the competition."
The FFA Cup competition will begin in July 2014 with the final to be played in December. Future tournaments will see the final played on Australia Day following the 2015 AFC Asian Cup which takes place in Australia in January next year.
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