Mark Noble has taken over from Carlos Tevez as the hero of Upton Park - but the West Ham midfielder will not make any changes to his game.
Hammers boss Alan Curbishley believes Noble played a huge part in the club avoiding relegation last season, even though it was Tevez who took most of the plaudits before leaving for Manchester United.
Noble would have stayed at his hometown club even if they failed to complete their remarkable survival bid, and his attitude and all-action performances have led to his shirt being the top seller in the club shop.
"I should have asked for commission," he joked. "If I could have a pound a shirt, I could get a new car!"
Noble acknowledges that his hero status means he has to set an example, although he cannot be restrained on the pitch.
"If they accept me, it's a nice feeling," said the 20-year-old.
"I do things now and then, like tackles which can be late. I didn't mean for anything like that to happen but I'm a 100% player. If kids look up to me, then so be it - but I'll be the same me forever."