West Ham United have named Betway as their new principal sponsor, after UK-based foreign exchange broker Alpari entered insolvency in January, reports, www.sportspromedia.com/. The Betway logo will appear on the front of West Ham's playing shirts and training wear for the remainder of the 2014/2015 season and beyond.
No contractual details for the agreement were disclosed.
Hammers vice chairman Karren Brady said: "We are pleased to welcome Betway to the club as our new principal sponsor, in what is our biggest-ever commercial deal.
"Like us, Betway are an ambitious, forward-thinking company and the size of the agreement reflects our status as one of the fastest-growing brands in world football."
Betway's executive director Bob Dutnall added: "West Ham United are a club with a rich history and passionate supporters and we're thrilled to have secured this sponsorship at a time when the team are performing so well."
West Ham United will debut their new Betway 2015 kit against Manchester United on 8th February.
