West Ham United vice-chairman Karren Brady says there are far more important things to worry about than an apology from Richard Keys.
The Sky Sports presenter resigned from his post after making sexist remarks on air towards Brady and during the week tried to call the Hammers leading lady to apologise.
But Brady has been busy dealing with other affairs and was not too perturbed about what was happening with Keys, who she feels has a 'dinosaur' philosophy on things.
"Perhaps Richard thought I was too busy making the tea and washing up to take his call but a cursory glance at the weekend's newspapers or television would have made him well aware that I was heavily occupied with the West Ham and Newham Council Olympic Stadium bid," Brady said.
"West Ham's future in the Olympic Stadium is of far more significance to me than his future.
"It is most unfortunate that he has chosen to add insult to injury today by suggesting that this incident has done me a favour by getting West Ham out of the press, as after all I did not ask to be part of his sexist tirade.
"This is not about an apology to me, but about an apology to all women. Richard represents views that myself and those who work in the business of football find totally dinosaur."
