West Ham ready to give up bid for Liverpool midfielder Cole
Hammers boss Avram Grant has admitted trying to bring Cole back to the club this month.
But ahead of Sunday's FA Cup tie with Nottingham Forest, Gold does not think that it will be possible to agree a deal for the 29-year-old.
Gold told Sky Sports News regarding interest in Cole: "We don't leave any stone unturned. But I would discount that now. I think that has run its course."
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