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​West Ham partner with Asian hotel booking agency

West Ham United have signed a two-year sponsorship agreement with Hong-Kong-based hotel booking agency iHotel Group, reports, www.sportspromedia.com/.

The deal will see iHotel Group, which operates across the Asian business community, become the Premier League side's official Far East hotel booking partner and West Ham will promote the company on its website and other digital channels and in official communications.

Under the terms of the deal, iHotel Group will offer hospitality packages to their clients across Asia for Club London, the suite of luxury private lounges, restaurants and bars at West Ham's new Stadium on Queen Elizabeth Olympic Park. The stadium is set to open for the 2016/17 season.

Felicity Croft, the commercial director of West Ham United, said: "It is a huge sign of West Ham's increasing global reach and ambition that such a large and successful company based in the Asian corporate market wants to be associated with our brand, and promote our hospitality offering to their clients.

"It is clear that companies all over the world can see the exciting future that lies in store for West Ham and are buying in to our potential."

Tan Lung Lai, the chief executive of the iHotel Group, said: "Through this partnership, we will enhance our reputation and offer even better value and greater opportunities to our customers, including the chance to watch live Premier League football at a world-famous stadium.

"We hope that this will be a milestone for West Ham and the iHotel Group as we both continue to grow our brands and customer base in Asia."

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Ian Ferris
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