In a column for West Ham's matchday programme, vice-chairman Karren Brady wrote: "Most positive of all is that our best players remain ours - resisting all manner of attempts to lure them away.
"Scott Parker put the seal on that when he signed his new contract a fortnight ago. We worked hard to secure his signature as he is integral to our long-term strategy for success.
"He is a modest man. Probably reluctantly, he has had to take centre stage in the last few months as Hammer of the Year and the fans' favourite.
"He would say that it is all about the team and the club, and it is precisely that which has kept him here. He sees what West Ham United means and what puts us above all of our rivals. And he's right. It isn't about individuals. It is about a team with clear direction and goals, pulling together to ensure success."