West Ham United striker Carlton Cole is a target for Bournemouth.
The Mirror says West Ham are ready to sell Cole to Bournemouth for £1million - but the striker is reluctant to move to the Championship.
The 30-year-old former England star has started both Premier League games for the Hammers this season and scored at Crystal Palace, but is set to drop down the pecking order with the signings of Enner Valencia and Diafra Sakho.
It is understood Cole is also reluctant to accept a cut in his £25,000-a-week wages.
