West Ham United have announced the cheapest season tickets in the Premier League for the 2015/16 campaign.
During a time of ridiculously high-priced tickets for English top flight games, West Ham joint-chairmen David Sullivan and David Gold and vice-chairman Karren Brady had expressed their desire to make football more affordable to the fans.
The trio have stuck to their promise by announcing that the east London club will offer the cheapest season tickets in the Premier League next campaign.
West Ham's new £289 Band 5 season ticket will become the most affordable in England's top flight based on the 2014/15 prices and represents a cost per game of £15.20. All season tickets for under 16s will be cut to £99 - meaning a cost of £5.21 per match.
Speaking regarding the price reduction, vice-chairman Brady said: "We have always said that the move to our magnificent new stadium would be a game changer for West Ham: a chance to increase revenue, invest in the team and improve our performance on the pitch, but crucially without putting an extra financial burden on the supporters who already come to watch every home match. The announcement proves that we have kept our promise."
West Ham will moved from Upton Park to the London Olympic Stadium in Stratford ahead of the 2016/17 season.