The London Evening Standard says fans confronted Gold and told him to leave the club after blocking the road in front of his car, in a video which has since gone viral on social media.
Gold stopped his car to speak with travelling fans outside the Liberty Stadium after the Hammers' 4-1 defeat to Swansea and tensions threatened to boil over following the club's latest setback.
A video of the exchange has gone viral after circulating on social media and showed Gold stood next to his Rolls Royce asking furious supporters to calm down.
"I'm 82 years old," Gold said and after getting out of his car he added: "You don't understand. I'm hurting as much as you. I know it's terrible."