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West Ham extend sponsorship deal

West Ham United have extended their sponsorship agreement with Lycamobile for the next three years, reports, www.sportspromedia.com/. Lycamobile, an international calling company, has been a partner of the east London club since the start of the 2012/13 season. Since then it has sponsored the Lycamobile Cup, a youth competition, at the Boleyn Ground and supported the club's foundation.

The new deal was announced at a ceremony at London's Olympic Stadium, West Ham's new home from 2016. The ceremony was attended by West Ham joint-chairman David Gold, as well as Hammers players Mark Noble, Diafra Sakho and Winston Reid.

"We are delighted to be extending our partnership with Lycamobile for the next three years," said Gold. "They will be joining us on the exciting journey from the Boleyn Ground to our fantastic new stadium in Stratford, building on the great success we have already enjoyed in the three years we have worked together."

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