West Ham United co-owner David Sullivan says he'd love to have a go at his underperforming players.
Sullivan has thought about addressing the squad for the season's run-in, to ram home the importance of not getting relegated.
But admitted to the Telegraph: "I've been thinking about it but I think the players might think it's a joke.
"I could go in there and give them a Churchill speech but whether it's going to do any good, I don't know.
"I think some players are spoilt, I don't say just with our players, I'm saying with all clubs. How do you motivate millionaires? It's a problem all managers have.
"Alex Ferguson has got that fear factor and I do think that a manager needs that fear factor. You look at Alex Ferguson, Arsène Wenger and Jose Mourinho. The players are a little bit frightened of them.
"But I'm sure a few of the players are already looking at where they will be next season - their contracts are up, they'll be off.
"It means the manager [Avram Grant] might have a hard decision to make if we go into the last game of the season needing a win to stay up - do you trust the fate of the club to them or do you make the decision that you will not play those players?
"It's a very difficult decision. Do you go for players who are committed to the club? If you look at that last game and someone is on a Bosman [free transfer], will that player risk injury? Some will, some won't. It depends on the mentality of the player."
