West Ham United co-owner David Sullivan wants to introduce a new wage cap.

Sullivan hopes the benefits of the new approach will be handed down to ordinary fans and help improve links with local communities on which clubs are based.

Sullivan told ESPN: "I cannot see any collective decisions, but there are quite a few clubs - for example Norwich City, Swansea City and West Bromwich Albion - who seem to be taking a more sensible approach to things and West Ham will be in that camp.

"We'll pay good wages but not be taken to the cleaners by agents and players at the expense of our supporters. The increase in TV money next year will allow us to continue to freeze ticket and season ticket prices.

"Overpaying had virtually bankrupted this club and we are still burdened by £100 million of debt as a result of the excesses of the previous owners in giving too much to players.

"Many clubs are saddled with too much debt, for example Everton, and the restrictions imposed by their bankers will ensure there is a tighter control over wages going forward.

"I think next season a lot of clubs will look to not give all the new TV money to players and agents. On all previous occasions it has gone up, it has ended up with them; however, I feel on this occasion it might not happen.

"West Ham United are determined long term to be a viable, self-financing club."