West Ham United co-owner David Gold denies Saturday's clash with Wolves is do-or-die.
With the Hammers having played at least a game more than all of their rivals, it looks a must-win match.
But Gold refused to bill it as such.
"If we don't beat Wolves then we start all over again," said the former Birmingham supremo, who was keen to point out this would not entail a change of manager.
"I mean you brush yourself down and you come again. But we're not even thinking that way."
He added: "I am pleased with what we've done over Christmas.
"I would say the bookies will have to redo their sums if we beat Wolves.
"If we win against Wolves you've got to say that's not the performance of a relegation side."
