West Ham United vice-chairman Karren Brady says Tom Hicks and George Gillett are asking too much for Liverpool.
Hicks, who put Liverpool up for sale on Friday, has claimed he and Gillett expect close to £800million for the Anfield club - nearly four times what they paid for it in 2007.
But Brady, appointed at Upton Park when David Sullivan and David Gold bought half the club for £52.5m, believes Liverpool are overpriced.
She said: "Some of the world's biggest financial institutions are floundering in their quest to cut the Gillett-Hicks demands for Liverpool. It seems a lot of money to pay for a club in need of costly changes on the playing side, restructuring and a new stadium."