Assem Allam's motivation in buying Hull City was all about giving back to the community.

West Ham United chief Karren Brady explained in her diary for The Sun: "Hull chairman Assem Allam is one of this rare set. He is an Egyptian who saved the club from going down to League One by spending £27million to prevent administration.

"And he did so because he was grateful to the Humber city for providing him with the opportunity to create a giant manufacturing company.

"That's called putting something back in and his reward today is promotion back to the Premier League."