West Ham United boss Gianfranco Zola accepts he needs to handle the criticism that is arriving this season.

The uncertainty over the club's financial situation could force West Ham to sell their best players - the likes of Matthew Upson or Scott Parker - in the January transfer window.

Zola does not relish the situation but he knows it will make him a better manager.

"I enjoyed it when they said I was doing a good job last year and I really enjoyed that time and I have to take the other side. I know the rules," said Zola.

"We have problems but we don't give up. We just want to find solutions and that's what we're doing here. My mind is always on things that will help me to do the job better."