West Ham United boss Alan Curbishley has challenged Dean Ashton to reach his potential this season.
"This is a big season for Dean. (Fabio) Capello spoke to him in the summer and he's take on board what he said," Curbishley said.
"I'm looking for him to lead the line and score the goals that comes with that.
"At his age and the position he finds himself in, it's all in front of him. Everything is up for grabs - and that includes the England spot.
"If you have that in front of you, you must do everything possible to take the opportunity. Last season he was still feeling his way back."