West Ham United boss Sam Allardyce is looking for more from Carlton Cole.

Allardyce hopes the arrival of Andy Carroll can help inspire Cole, who had an early shot cleared off the line yesterday.

"Carlton has got stiff competition because all of a sudden he has seen a centre-forward that has come from Liverpool, who Kenny (Dalglish) paid £35million for," said Allardyce.

"It is one where you have to look at it and say 'what am I going to do? Am I going to shrivel up and die or am I going to roll up my sleeves and flight?'

"In this league when you have got competition it has got to bring the best out of you, it is a simple as that."