In his column for the London Evening Standard, Big Sam wrote: "I've known Ian for a long time, since he was chairman of Huddersfield, but as much as I have respect for him I believe he's totally wrong this time. It seems to me he's looking from a blinkered point of view, only as far as Liverpool and not football in general.
"You cannot allow our football to become mundane or predictable and if you take more money away from the lower clubs in the Premier League and give it to the big fish then, for me, it's a recipe for disaster.
"We eulogise about Barcelona and Real Madrid but most of the rest of the Spanish teams are really struggling. Some are bankrupt, they rarely compete, hardly even put a performance together against the big two and you can more often than not predict the outcome.
"Everyone is envious of the Premier League, so why is he trying to fix something which isn't broken? They already earn millions of pounds more than the lesser clubs because they compete at the highest level. The fact is that if the Premier League wasn't competitive, all those people in the Far East wouldn't pay money to watch it.
"Don't forget that the reason why they all clamour to watch the Premier League is because it's such a good and competitive product.
"This is a selfish concept, it's designed to get Liverpool more money and unfortunately, in this game, we have too many people who think that way instead of looking at the bigger picture. I understand that Ian's job is to try and create more revenue for the club but not this way, please."