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West Ham announce shirt sponsors from next season

Forex broker Alpari has expanded its partnership with West Ham United to become the lead sponsor of the Hammers, reports SportsPro. The east Londoners, who first welcomed the firm as a sponsor in 2011, will wear the Alpari FX Trading logo on the front of their matchday shirts and on training apparel for three years from the start of the 2013/14 season. Alpari will replace SBOBET as West Ham's principal partner.

The deal is reported by the Daily Mail to be worth an annual UK£3 million (US$4.7 million) and would be expected to run for the duration of West Ham's stay at their current home, the Boleyn Ground.

West Ham United vice chairman Karren Brady said: "We are enthused and excited to enter into this new partnership with Alpari. This landmark deal, along with a host of other significant strides forward our business has made recently, is yet further evidence of the growth we have witnessed and I can only see things getting better.

"This partnership demonstrates Alpari's belief in our vision and ambition for the club and I know they are excited about how the sponsorship can build their brand."

"Alpari is a leading global forex trading provider with significant growth ambitions," added Daniel Skowronski, the chief executive of Alpari UK.

"The Barclays Premier League is a truly global phenomenon with broadcast distribution now reaching in excess of 700 million households per season. Taking our partnership with West Ham United one stage further to Principal Sponsor was a logical step as we continue to build awareness for our products on the world stage."

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Dave Williams

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