West Brom willing to smash transfer record for Reading striker Long
PA Sport says the Baggies have held talks with Long's advisors over the weekend and are close to agreeing a fee of between £6million and £7m.
It would surpass the £4.7m Albion paid Real Mallorca for Spanish midfielder Borja Valero three years ago.
West Brom's desire for a new striker is even more pressing as last season's leading scorer, Peter Odemwingie, is battling to overcome an ankle problem.
It's the home stretch! 24/7 click for the best coverage of West Bromwich Albion's final transfer market moves