West Bromwich Albion striker Shane Long says his successful transition to the Premier League is down to ... Coco Pops!

The chocolate-flavoured kiddies' cereal is on the Republic of Ireland international's menu before every game as part of a ritual he follows religiously.

"I have a routine now which I stick to before every game," he told the Sunday Mercury.

"I get up quite early and have a big breakfast then we usually have a pre-match meal, but I don't like playing on a full stomach so I gave Coco Pops a try and I now have them every time.

"The chocolate gives me the energy that I need, which is good enough for me."