West Bromwich Albion owner and chairman Jeremy Peace admits he would welcome investment in the club.
The Baggies reported profits of close to £15million for the 2014 financial year and with the new Premier League TV deal in place, Peace feels it is the right time to bring in new investors in order to secure the top flight future at The Hawthorns.
"I said then that I was open to proposals regarding investment in the club and would not stand in the way of a new owner, providing they convinced me their intentions for the club were in keeping with its traditions and values and their ability to deliver on them was realistic," he said.
"Nothing has changed in that regard. The recent announcement of a new and record media rights deal for the Premier League from season 2016-17 is sure to mean that there is once again huge interest in the brand.
"It was only right and prudent, in my view, that at such a moment we should present the club to the investment market.
"I am happy to continue as we strive to deliver Premier League football whilst growing the club within our means.
"But equally if there was someone out there willing and capable of taking the club further forward, I would be willing to step aside and negotiate a change of ownership providing it was an investment that was right for the club."
