West Bromwich Albion are believed to be interested in bringing Liverpool striker Rickie Lambert to The Hawthorns.

The Mirror is reporting that Liverpool may be willing to part ways with Lambert after it emerged that they had met the £32.5million buyout clause for Aston Villa striker Christian Benteke.

The movements of Mario Balotelli and Fabio Borini this offseason could also impact Lambert's future at Anfield.

The Italian pair have been linked with moves elsewhere and should they depart, it is understood the Reds may opt to keep Lambert for added depth in the front third.

West Brom are also believed to be interested in former West Ham United striker Carlton Cole.