The Mirror says Albion, West Ham, Newcastle and Fulham have all made scouting missions to watch Dutch football's hottest property in recent weeks and Vitesse Arnhem have finally admitted defeat in their bid to keep the Ivory Coast striker.
Vitesse will not stand in his way after reaching an agreement to sell the 24-year-old in the summer window, but they are determined to cash-in on their asset and have set a minimum fee of £10m.
Bony's agent Dalibor Lacina has confirmed his player will leave this summer, saying: "There have been negotiations and he will leave Vitesse when the season is finished. That has been agreed and we have to decide his best option.
"There are two English clubs that have made direct contact with Vitesse about his signing, but there are many others in England and in Europe."