West Brom boss Tony Mowbray says on-loan Arsenal striker Jay Simpson has all the qualities to be a success.

Mowbray, whose side visit West Ham tonight, said: "Players become part of the Arsenal philosophy and they play the game Arsene Wenger wants them to play. Jay Simpson is one of those players.

"Arsenal - like Manchester United, Chelsea and Liverpool - can attract the best young players, not just from the area around and about them but from around the world.

"Then they try to develop them around their philosophies, then they pop out the other end as first-team players. The players are brought up the right way.

"Jay is a good human being, he's got the right standards about the way he does his job. He's got the right training ethic. He wants to be a footballer, you can see that.

"Jay is desperate to be a footballer, and a first-team player at Arsenal. He really wants that and he has done well for us.

"But, whatever direction his career takes it's a great grounding to have."

Mowbray added: "Look at Manchester United. If you work with someone who hasn't quite made it there, you find that they are top people with a great work ethic.

"It will be the same at Arsenal. You have to have that about you to be at their club and Jay is hungry to succeed and be part of that."