West Bromwich Albion boss Roy Hodgson is desperate to land Reading striker Shane Long.
The Mirror says Hodgson is urging West Brom chairman Jeremy Peace to dig deep for Long.
Baggies chief Peace is known for his tough negotiating and strict pay-roll.
But coach Hodgson wants Albion to fund a record-breaking £7million move for Reading's Republic of Ireland forward Long.
The 24-year-old, who bagged 28 goals last season in the Championship and nine the previous campaign, is Albion's top attacking transfer target this summer.
