West Brom boss Hodgson admits second season blues factor for Odemwingie
Hodgson hopes Peter Odemwingie can bounce back from this season's slow start.
"It's a very valid observation that that syndrome exists," he said.
"Any advantage you might get from teams saying, 'It's only them, or him, coming today' disappears out of the window because the respect has increased.
"That is the case in particular for individual players. If a player in one of those teams does really well, he suddenly becomes a marked man.
"When Blackpool started last year, Charlie Adam and David Vaughan were not players that people were talking about but towards the end of the season it was all about. 'Can we stop Adam? Can we stop Vaughan?'
"Peter has got to come to terms with that, which won't be a problem for him because he is an experienced player who has played in Russia and France and played a lot of games for Nigeria.
"But he's got to realise that it's not going to be easy for him this year.
"He's got to work harder for his goals and we've got to work harder to make certain that we support him in the right way."