West Brom have agreed an historic one-match sponsorship deal with betting firm Blue Square for Monday night's televised home match with QPR. The Baggies struck the deal after announcing two weeks ago they were ready to open talks about match-by-match sponsorship deals.
Finance director Mark Jenkins said: "We have had considerable interest in this unique shirt sponsorship venture and we're delighted that an organisation of Blue Square's stature has become the first company to join forces with us.
"We will be making a little piece of history with Blue Square and are very much looking forward to working closely with them for this game.
"We will also be announcing similar deals with other interested companies for future games."