Arsene Wenger is confident the signing of Mikel Arteta and Yossi Benayoun does not signify a major change in the Gunners transfer policy.
Arteta and Benayoun are in line to make their Gunners debuts along with Germany defender Per Mertesacker.
"For us basically it is a new start. We start now and want to win a strong way," the Arsenal boss said.
"I expect Arteta to have an immediate impact - and Benayoun.
"They are players I admire for their technical qualities. They are mobile and technically gifted. That's the game we want to play, so they should integrate very well.
"They are all good players, and what we want to achieve of course is to make a good team with the players who came in.
"Their quality is not questionable. We have a good opportunity now to show that in the coming games."
The Frenchman, however, insists the signings of more experienced men does not signal a fundamental shift in club policy.
"The ages were not a priority for me - if Arteta and Benayoun were 24 as well I would have taken them," Wenger said.
"It is a fact that they have more experience."
He added: "Our basic policy remains exactly the same - to continue with our style of play, to give a chance to young players who deserve it and to compete at the top level."