Wells Fargo and MLS agree financial tie-up

Major League Soccer (MLS) and its commercial arm, Soccer United Marketing, have agreed a sponsorship deal with US financial services firm Wells Fargo, reports, www.sportspromedia.com/.

Major League Soccer (MLS) and its commercial arm, Soccer United Marketing, have agreed a sponsorship deal with US financial services firm Wells Fargo, reports, www.sportspromedia.com/.

The multi-year tie-up sees Wells Fargo become the exclusive retail banking and commercial lending sponsor of MLS.

The San Francisco-headquartered firm will have the right to use MLS intellectual property to promote the partnership, while the deal also includes field-level signage at games and advertising exposure via national broadcasts and online.

The deal, financial terms of which were not released, also includes a host of philanthropic elements.

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