Wellington Phoenix and Melbourne Victory will kick off the famous Queenstown Winter Festival with a pre-season match in the South Island town.

The match will take place on June 27 at Queenstown Events Centre and is one of the highlights of this year's event.

"It's also a fantastic opportunity for us to take the team to a different part of the country at a time when the Winter Festival is getting underway," said Phoenix chief executive Tony Pignata.

"There's huge interest in the Phoenix and football in the South Island and this will be a really novel event.

"The only issue we may have is a bit of snow on the field but we'll overcome that," Pignata added.

"Melbourne are excited about coming to Queenstown and we'll be recommending they pack their winter woolies."