A-League club Wellington Phoenix are heading to China tomorrow and are hoping to strengthen their brand.

The Phoenix will take on Tianjin Teda and Guangzhou in two pre-season friendlies but the trip is also designed to build contacts abroad.

"We are looking forward to the trip to China. It's the club's first one outside of Australia. We play two games before heading back to take on Central Coast Mariners," said Phoenix boss Tony Pignata.

"It's another way for us to promote the Phoenix brand, certainly. It's a chance to perhaps talk to potential sponsors, investors and establish contacts.

"It might lead to a situation where loan players could go over there, some come to Wellington. All things to explore."