Promotion to the Premier League will be worth £120m to both Watford and Bournemouth, according to leading football finance experts. Watford earned promotion on Saturday and the Cherries all but sealed their place in the top flight on Monday.

"The reach of the Premier League is extraordinary," Trevor Birch, of business advisory experts BDO, said.

"It's now in more than 200 countries and reaches four billion people so Bournemouth, in that respect, is going to be catapulted into the world's view."

Rob Wilson of Sheffield Hallam University added to BBC Sport that "an estimate for a newly-promoted club is £120m".

That comes from around "£100m from television and media" as well as "another £20m from commercial revenue" in the form of advertising in the last season before the new £5.1bn Premier League TV deal comes into effect.

Birch added: "They will then also have an enhanced value in terms of sponsorship because you are being broadcast across the world. They will have slight uplift on the stadium revenues but it won't be significant compared to the TV revenues."