Huddersfield Town, recently promoted to the Championship, have signed a one-year deal with Virgin Atlantic, reports SportsPro. The agreement is not strictly a sponsorship deal, but, according to a release announcing it, the airline will use its network to 'aid Huddersfield Town's development in new international markets'.
"Virgin Atlantic Airways is delighted to be in partnership with Huddersfield Town," said Virgin Atlantic's north of England sales executive James Rowan. "As an airline we fly to some of the best business and leisure destinations in the world. This partnership will help us explore the opportunity to reach out to not only people associated and linked to HTAFC, but to a whole new audience of business and leisure travellers through the links associated with the club.
"Manchester Airport is a key departure point for us with our direct services to Orlando, Barbados and Las Vegas. The partnership reconfirms our commitment to work with organisations who share our vision and passion."
"Obviously our core market, both in terms of fans and businesses, is Kirklees and Yorkshire," explained Huddersfield's commercial director Sean Jarvis, "but it would be remiss not to explore wider markets across the country and worldwide - albeit very tentatively.
"Promotion to the Championship will increase our television viewership across the globe and that, combined with the innovative work we are undertaking off the pitch, makes us a very attractive proposition."