Cardiff City owner Vincent Tan won't rule out a name change.
Tan oversaw the club's change to a red home kit from their traditional blue last summer as well as the introduction of a new badge prominently featuring a red dragon alongside a bluebird.
Tan, speaking at a press conference for his 'Thanks a Million' initiative, which has seen Cardiff donate £1million to local charities, again broached the subject when speaking about Hull's recent rebranding as Hull City Tigers.
"I read a bit about Hull City's name change. They are back in the Premier League and I admire their owner Assem Allam for what he has done," he said.
"One thing that I read that I liked is he says there are so many teams with the name city.
"There is Hull City, Leicester City, Cardiff City, Bristol City - everyone is called City.
"Who doesn't know Cardiff is a city? Who doesn't know Hull is a city?
"I think that his strategy is good but I'm not saying that we are making any similar changes.
"I don't want nasty e-mails written to me tomorrow but I always say 'never say never'.
"Businesses need to evolve. If we all stayed the same there would be no internet today and we would all be living in caves.
"But definitely we are not changing anything now."
