Former Aston Villa striker Tony Morley says Luke Moore had no other option than to make his loan move to West Brom.
Albion have agreed a £3million fee, with an added £500,000 on appearances to make the move permanent in the summer, although Villa also hold an immediate recall after 28 days if injuries bite.
Villa legend Morley made the move from Villa Park to The Hawthorns in December 1983 but scored just six goals in 30 appearances during that first season and admitted he was even booed on his debut despite scoring in a home defeat to QPR.
Morley told the Birmingham Mail: "He has just got to start getting games. It is good news for Albion, they play some fantastic football and he will get loads of chances.
"Albion is a great club. Luke has gone backwards. He hasn't played, so I think this is a good move for him.
"He is stagnating at Villa. He is a local lad but it is now up to him to get his career back on track."