Aston Villa have agreed a one-year strategic partnership with Hisense UK, the Leeds-based UK subsidiary of the Chinese electronics supplier, reports, www.sportspromedia.com/.

From the start of the English Football League (EFL) Championship season, Hisense will be the Villains' official technology partner. As well as a strong brand presence at all of Aston Villa's home games, the partnership will focus on increasing the club's fan engagement and sponsorship initiatives.

"This is a very important strategic partnership for Aston Villa," said Luke Organ, Aston Villa's chief commercial officer. "We are proud to have partnered with such a strong consumer brand who share a mutual love for football.

"Throughout the course of the partnership we shall work hard to drive strong ROI for Hisense across the spectrum but particularly utilising our understanding of data to drive affinity, propensity and ultimately product sales."