The United Nations Environment Programme (UNEP) and PUMA were joined in Nairobi Kenya by the Cameroon national football team, including the team captain Samuel Eto’o, to announce a strategic partnership for 2010 to support biodiversity initiatives worldwide including the launch of the new Africa Unity Kit – the world’s first ‘continental football kit’ designed to be worn by the 12 African football national teams that PUMA sponsors.
The International Year of Biodiversity (IYB) is a global campaign launched by the United Nations for 2010 to help raise awareness of the importance of biodiversity and to encourage worldwide action to protect flora, fauna and the habitats in which they are found.
The Africa Unity Kit is also the first international playing kit ever to be shared by 12 national teams across a continent. With all eyes on Africa in 2010 – for the Orange Cup of Africa- Nations™ in Angola in January and the first World Cup™ to be played in South Africa – the Africa Unity Kit makes a compelling global statement. By supporting the Africa Unity Kit, African teams are not only uniting as a powerful force in world football, but also raising awareness of the importance of environmental issues. A portion of the proceeds from sales of replica fanwear for the Unity Kits will help fund biodiversity programs worldwide.