Melbourne Victory have signed a one-match shirt sponsorship deal with Dairy Australia for their pre-season friendly game with Liverpool, reports www.sportspromedia.com/. The Hyundai A-League outfit will promote a new campaign run by the Australian firm with the slogan 'Legendairy' emblazoned on the front of the team's playing shirts.

The campaign's new TV advertisement will also debut on the big screen at the Melbourne Cricket Ground (MCG) before the sold-out game against the Premier League side on 24th July.

Melbourne Victory's managing director Richard Wilson said: "The excitement and buzz around this game at a sold-out Melbourne Cricket Ground is already huge and our players, coaches, staff and fans can't wait to be a part of this historic occasion."

Coverage of Victory's game with Liverpool will be available nationally in Australia on the Seven Network.