Venky's have again shown their long-term commitment to Blackburn Rovers by producing a magazine lift-out in India.

The poultry giants have teamed up with India's only nationwide football magazine 90 Minutes to produce a monthly eight-page booklet called 'Blue & White', which is exclusively about Blackburn Rovers and the efforts of Venky's to develop the game in their own country, says the Lancashire Telegraph.

'Blue & White' is packed within every single copy of 90 Minutes that is distributed as Venky's step up their attempts to connect with their Indian audience.