With the amount of rumours swirling around at this time of year, it is sometimes difficult to decipher the truth.
These are matters of importance.
Fans can hope for a spark to reignite their clubs chances of glory or see their dreams dissipate as their best player walks out the door.
Not to worry however, because here at Tribalfootball, we have broken down the week's hottest transfer rumours, and inform you whether you should believe the paper talk or not.
Here are our top five trending transfer stories for the past week:
Clubs Interested:Arsenal, Chelsea, Bayern Munich and RB Leipzig
It seems like only yesterday that Arsenal fans were salivating over the prospect of Serge Gnarby evolving into a star.
Well, unfortunately for Arsenal fans he has – since his summer move to Werder Bremen.
The 21-year-old has been flourishing in the Bundesliga, netting seven times from 15 appearances, and scoring an impressive hat-trick on debut for the German national team against San Marino in November.
Consequently, it is no surprise that admirers of the young winger have begun to sprout up, including Bayern Munich, RB Leipzig, Chelsea and of course, the Gunners.
Arsene Wenger will be kicking himself at Gnabry's development. The Frenchman desperately wanted to extend his contract, but could not promise the game time that Gnabry desired.
Despite this, Wenger will be buoyed by the €8million release clause in Gnabry's contract, as reported by the Daily Mirror.
You can bet your bottom dollar that the youngster will jump at the opportunity to join a big club – but when the time is right.
He has already been through the rigours of being on the outer, and with the success he has attained already from moving to Bremen, it is unlikely he will turn back now.
Likelihood:Stay and develop at Bremen young Serge
David De Gea – Manchester United
Clubs Interested:Real Madrid
United fans will be overjoyed with the news that David De Gea is no longer going to complete his long reported move to Real Madrid, according to Don Balon.
It certainly feels like this story – which has permeated through football since 2014 – has finally come to an end as both sides seem to have given up on the completion of a deal.
Since De Gea's transfer to the Santiago Bernabeu narrowly missed out on transfer deadline day in 2015 - with both clubs blaming each other for the deal's failure – the Spaniard has been unimpressed with Los Blancos' lack of communication with him.
There may be a reason for this, as it is understood that Real Madrid have given up their pursuit of the 26-year-old.
Reports have also emerged that United manager Jose Mourinho will trigger an extension clause in De Gea's contract, and much to the relief of United fans, their best player seems perfectly content to let it happen.
Likelihood:De Gea to stay!
Clubs Interested:Manchester United
Victor Lindelof will be a Manchester United player by the end of the month.
The Swedish international has starred for Benfica this season, helping his side maintain a four-point gap at the top of the Portuguese Primeira Liga.
With United boss Jose Mourinho aiming to add defensive reinforcements as the pointy end of the season approaches, it seems he has found his man, with a £40million move agreed upon by the two clubs, according to some reports.
O Jogoreports that an issue with the sell-on fees owed to Lindelof's former club, Vasteras SK, has been holding up the completion of the deal.
However, Benfica have reportedly since settled this dispute and the deal to send Lindelof to Old Trafford seems imminent.
Likelihood:Victor is off to United
Antoine Griezmann – Atletico Madrid
Clubs Interested:Manchester United, Chelsea, PSG, Manchester City, Real Madrid
Who wouldn't want Antoine Griezmann in their side?
The Euro2016 top goal scorer has emerged as one of the most revered strikers in world football. At 25-years of age, he still has a bucket load of potential, and all reports have indicated that a world record breaking deal to a Premier League club is on the cards.
The Telegraph has reported that Manchester United are one of the few clubs 'able and prepared' to meet the €100million release clause in the Frenchman's contract.
Additionally, The Independent went one step further by stating that personal terms between Griezmann and United have been agreed upon, even down to the minor detail of what shirt number he will wear for the Red Devils.
Atletico boss Diego Simeone has added further fuel to the flame when he told AS, in regards to United's interest: "I don't tie anyone down, I simply keep working to continue getting better for the sake of the club.
"He is in an extraordinary moment, is working well, has gotten back on the scoresheet and his form is good. It is normal that the best teams in the world want him.
"I am not surprised that the teams who are looking are the ones who can afford him."
Griezmann would be overjoyed by his potential reunion with France teammate and close friend, Paul Pogba. The vital need to create chemistry between midfielder and striker would be a no-brainer for United.
All the dominoes seem to be falling into place for a landscape-changing deal for United and Griezmann.
However, the sheer size of this potential deal means that it will unlikely be completed in the January transfer window.
Speaking about United's reported offer, Atleti president Enrique Cerezo admitted: "There are many offers.
"I don't know what will come of Manchester United's interest.
"What I can say though is that Griezmann will be an Atletico player for a long time."
Cerezo has every right to cash in on this precocious talent but he might not have a choice in the near future. Atletico are set to move to their new 67,000-capacity stadium and will need funds to help pay back the loans used for their 'Wanda Metropolitano' project.
The €100m price tag may be too much to walk away from for Atletico despite the obvious loss of a world class talent.
Likelihood: Summer loving' for United and 'the Griez'
Clubs Interested:Chelsea
According to Don Balon, Real Madrid striker Alvaro Morata is no longer a first-choice option in the eyes of manager Zinedine Zidane, opening the door for a move to Chelsea.
Antonio Conte is reportedly extremely keen to sign the Spanish international, whom he tried to purchase in August.
Discontent between Conte and current Blues striker Diego Costa has blowen up over the last few weeks – Costa has been seen training alone and did not feature in the Blues win over Leicester last weekend – and according to The Independent, it seems increasing likely that Costa will seek a move away from Stamford Bridge.
On the other hand, Morata is said to be restless at the Bernabeu, having only started ten matches in all competitions. With Zidane looking to start Cristiano Ronaldo as a striker from here on, Morata will fall further down the pecking order given the relationship that Zidane and Karim Benzema share.
Sport claims that the €61.5milion valuation for Morata does not put Chelsea off making a potential move.
However, it is unlikely that Chelsea will be able to offload Costa in the next week so as to fund the transfer for Morata, but Conte may finally get his man when summer rolls around.
Likelihood: Morata to move…at season's end